Under The Spotlight

SBC Names InsightPlay.ai Its Official AI Solutions Partner for SBC Summit 2026

Bruna, InsightPlay.ai’s voice and WhatsApp AI agent created for SBC, will serve as a 24/7 digital concierge for delegates while also supporting selected pre-event attendee journeys.   InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026 , deepening its partnership with SBC through the deployment of Bruna, an AI agent designed to support attendees across the entire event journey, from the weeks leading up to the show to real-time assistance on-site.   SBC Summit will take place from 29 September to 1 October 2026 at the FIL and MEO Arena in Lisbon , bringing together the global betting and gaming industry for three days of business, networking, content and innovation. Highlights include the Leadership in Sports Business keynote featuring basketball icon, investor and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-founder and CEO Jason Robins , alongside a new structured networking programme designed to create more targeted business connections through speed networking, regulatory meetups, show floor tours and curated meetings.  

SBC Names InsightPlay.ai Its Official AI Solutions Partner for SBC Summit 2026

One agent, two roles   InsightPlay.ai built Bruna as an AI agent available through voice and WhatsApp , able to engage attendees and prospects naturally and in real time at different stages of the event journey.   In the weeks leading up to SBC Summit, Bruna operates as an AI Sales Agent , engaging prospective attendees, answering questions about the event and ticket...

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