Special interview for e-Game Spectrum with the organizers Social & Mobile Gambling Conference

Today development of social and mobile games, especially in the field of iGaming is unique, but at the same time incredibly profitable business. e-Game Spectrum is asking Lyudmila Machuskaya and Anna Mazoruk - curator and PR-manager of Social & Mobile Gambling Conference to tell us more about the event.

Lyudmila, how did the idea of ​​such an event arise? What goals do you pursue holding Social & Mobile Gambling Conference for the second time, how do you cope with organization of such a specific event? The most important is to understand your audience from the start, and have an open mind. We create event for a large number of investors, developers, consumers. We did our best to bring to the conference international speakers who will step by step tell about the industry, its peculiarities and promotion. They will share real-world experiences of their start-ups and success, give advice and help to understand the system of iGaming operation in the global market. Of course, there is a lot of work to make the result logical, interesting, and most importantly – efficient, there is a need to think through all aspects of the conference. But it is extremely interesting and more and more inspires development of the project. This year, we have slightly changed conference format, we have also enlisted the support of the best international target publications (Anna will tell more about that), and they give us advice, and will be our guests.
Anna, who will be interested in this event? Tell us about the target audience, where do you look for it? Target audience of our event are developers of online social and mobile games, this area has long been developing in the CIS market. Moreover, Russian and Ukrainian developers are believed to be the best in this segment worldwide. Therefore, there were no problems with audience attraction. Such interest is even surprising. It is important to understand that the conference will be a meeting point not only for developers, but also for investors in this field. Young and promising teams of programmers can present their achievements and implement their project that eventually will be beneficial both for them and for investors. Successful projects, in particular those in gaming field, bring excellent returns for their "parents".
Lyudmila, what is the relevance of this business in Russia and other CIS countries? Is the domestic market ready for such tasks? The basic answer is the relevance of high technology in the world of today, and it also deals with gaming industry. It is necessary to keep pace with innovations and we are trying to do it, and are also bringing it to our members and visitors. High technology and interactivity that seem to develop literally every second, is truly surprising. Smartphones, tablets and game consoles are in the hands of every person in the world almost 24/7. It is not hard to guess where the market goes and therefore investments and profits. Social & Mobile Gambling Conference is the only in the CIS specialized event, bringing together developers and industry experts of iGaming field. It is very important in this market, the CIS does not lag behind in these technologies, interests and opinions, and if there is some catch, then we are trying to find a solution thanks to such events. Lyudmila, implementation of such a project must be a daunting task. How did you develop the program of the event and how did you choose speakers? When developing the event, we set ourselves the goal of maximum coverage of all stages of development promotion and launch of mobile and social games with focus on excitement and hazard. Experts from almost any IT-sphere will get useful information that will be successfully applied in business.

Anna, how do you find platforms for project promotion that are the home to your target audience? Taking into account the market is just beginning to gain momentum in this segment, are mass media interested in such projects? Generally, placement is not a problem; the whole secret is in peculiarities of Social & Mobile Gambling Conference. The project is unique, it has niche specialization, but at the same time it is suitable for the vast scope of developers. We are glad that for us they make advances and interested in us. We welcome journalists at the conference, giving them the right to listen to all the speakers and provide publications with opportunity to develop in the new, lucrative and interesting market segment, and to acquire paying readers who subsequently stay with our media partners forever. In addition, Smile Expo holds a great number of unique gaming projects that bring together the most interesting representatives of gambling business.

Lyudmila, you managed to invite to the exhibition the largest both international and Russian industry experts. How did the process of communication and arrangements go? Was it hard? There were no difficulties, we even had to select participants among the applicants, and that was a challenge. All the applicants are original gurus in their fields, so we invited some of them for the next year show. One idea is to hold the event more often because momentum of relevance are gained at the speed of light.

 

Anna, your event was covered by the most famous gambling portals such as CalvinAyre.com, Onlinecasinoreports, Igamingbusiness, Social Casino Intelligence, placing information about you in their magazines. So what is the budget invested in project promotion? All placements were made only on partnership conditions. As we have said, the project is unique, and for specialized media it is important to cover high-quality events for their readers, tell about new products in the market and all activities. Journalists and editors are happy to meet us, we invite them to our event, and everybody can communicate there in free mode to determine how the system of Social & Mobile Gambling promoting works worldwide. Lyudmila, we would very much like to know what you think about prospects of social and mobile gaming industry in Russia and other CIS countries. We have studied the market, before taking a decision to organize the event, and came to conclusion that in recent years the number of people playing various casino games in social networks became nearly twenty times greater than the number of registered online casinos users. And the growth rate of social casino players is about five million people a month. Statistics is obvious  and its rather easy to make conclusions. It's safe to say that these rates are most promising both for developers and for investors.

 

Lyudmila that unusual will guests of the conference experience? The Conference itself is unusual. Reports listed in the program are very valuable and are practically ticket into this business. One should agree that to listen to everything about developing and maintaining Social & Mobile Gambling, understand what will have to be faced and what mistakes shall not be done in one day - is much of the success in the future.   Thank you, and here's another question: today there is a lot of specialized IT campaigns, what will Social & Mobile Gambling Conference be unique with? Everything is simple: wide coverage of topics related to all stages of games development. Reports of experts in all spheres of iGaming industry.   Anna, tell us please, is there still an opportunity to get media accreditation to the event to cover the conference? Of course, we are happy to see journalists and editors of all specialized and news publications. I am preparing press kit for everybody and will provide all necessary information on the conference. My mail is always available, and I try to be friends with editions. Also, journalists will have the opportunity to interview all the speakers who were invited to Social & Mobile Gambling Conference. So welcome: a.mazoruk@smileexpo.ru.

Why you should visit Social & Mobile Gambling Conference 2015?   Because it's your chance to learn all everything that our speakers learned in years in just one day!   Visit the event's website - find out more about SMGC and register to attend today!