The International Slot Summit Lucien Barriere Casino, Enghiens-les-Bains, Paris, France 10 – 12 December 2013

Promotional Couponing – Maximise your Income

Casinos have been using TITO for some years with great success but many have yet to see the positive benefits of using tickets as promotional coupons.

At the ECA Slot Summit in December, two of the leading international companies offering promotional couponing – FutureLogic and TransAct Technologies Inc. - will give delegates the inside track on how promotional couponing can add value to their slot operation.

“Installed or specified in over 20 locations around the world, FutureLogic's promotional couponing solution, PromoNet, is increasing casinos’ bottom line and enhancing player experience. By linking promotions to slot-play, operators can issue higher value rewards to higher value players, matching marketing spend to total player value. PromoNet enables casinos with or without player tracking to differentiate players based on their theoretical net win and create meaningful rewards for individual players. ” commented John Edmunds, Chief Marketing & Sales Officer for FutureLogic. "Our research shows that promotional couponing will increase coin-in, extend play, enhance the experience and increase player sign-up  making new and anonymous players feel like VIPs.

Colin Veitch, Eurocoin Sales Director, the exclusive European distributors for TransAct Technologies Inc, added "Promotional Couponing results are exactly what our European clients what to hear, and certainly what they want to experience on their own casino floors going forward. Our latest Epicentral ®results, captured from 5 different casino locations operating more than 5,000 machines, include very significant campaign successes:

• A 100% increase in lower-tier player Average Daily Theoretic Win on the day of an Epicentral Random Reward coupon promotion
• 87% Redemption rates achieved on Epicentral coupons targeted at carded casino players
• 73% increase in Coin In achieved in a single one-hour unadvertised Epicentral promotion
• 40% Redemption rate on Epicentral coupons designed to encourage mid-week player visits
• 30% increase in new player enrolment in casino loyalty club in less than 90 days, following Epicentral coupon promotions”

More details and booking form at www.slotsummit.com

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Editors notes:

As with all Slot Summit events, leading industry manufacturers will be available throughout to showcase their latest products. Slot manufacturing sponsors so far confirmed include:AGI; IGT; EGT; Ainsworth; Bally Technologies; Aruze; INGG; Merkur Gaming; Interblock; Gambee with supporting companies including TCSJohnHuxley; MEI; Future Logic; Style Game; Signs4U; Hess; Gaming support; Eurocoin; CLS;HS Brands and Suzo HAPP.

The delegate fee includes hotel accommodation, refreshments and lunches as well as simultaneous translations from French – English – French and all conference material in electronic format.

www.slotsummit.com