ATRAX PREPARES FOR SUSTAINABLE ATTRACTIONS

As a key player in the global leisure and recreation industry, which continues to grow with advancing technologies and increasing economic impact, ATRAX, Turkey’s and the region's first and only specialized expo in this sector, is set to showcase the latest global technologies in January 2025. Organized by Tureks International Exhibition, the International Amusement, Parks, Sports, and Recreation Industry Exhibition ATRAX-AQUAFUN will take place at the Istanbul Expo Center from January 30 to February 1, 2025. Expected to host more than 350 companies, this year’s expo adopts the motto, “Building a Happiness Ecosystem,” bringing together leading firms, investors, and professionals from both regional and international markets.

The ATRAX Expo, spanning a total area of 55,000 square meters across five halls, will provide exhibitors with the opportunity to present thousands of products and services to industry professionals. The expo layout will be organized as follows:

• Halls 5-6-7: Dedicated to products and services for amusement, parks, and sports areas.

• Halls 2 and 4: Focused on solutions for pools, gardens, and outdoor living spaces.

Highlighting the mission of “Happy Cities” and the critical importance of leisure and activity areas for cities, children, the general population, and the environment, Tureks International Exhibition Chairperson and Exhibition Organizer Nergis Aslan stated:

“We continue to focus on creating spaces for a healthier society and social interaction while building happy cities. With this mission in mind, the theme of the 2025 expo will be 'Contributing to a Sustainable Life.' Our goal is to highlight the inseparable and complementary relationship between sustainability and the improvement of community life. At this year’s expo, we aim not only to showcase products but also to present a vision for the future. The focus will be on creating sustainable living spaces and designs that enhance happiness and well-being. The show will emphasize eco-friendly, long-lasting projects and designs for the attractions sector. Attendees will have the chance to explore these transformative and innovative projects, which are poised to drive the sector forward. Additionally, the expo will serve as a platform to exhibit the latest innovations and technologies in the industry.”

By uniting sectors that design spaces such as parks, gardens, pools, sports fields, and playgrounds that enhance individual and social quality of life, ATRAX provides an opportunity to discover innovative solutions and investment opportunities. Beyond fostering collaborations, ATRAX aspires to inspire new projects that address the needs of modern living.

About ATRAX 2025:
The 12th International Amusement, Parks, Sports, and Recreation Industry Exhibition ATRAX, along with its thematic areas AQUAFUN and OUTDES, serves as Turkey’s international business platform for the global amusement, attraction, and recreation industries, renowned for their significant investment potential. Guided by a vision of urban living and happiness, ATRAX brings together all products, services, and projects related to the construction and maintenance of recreational facilities, including parks, gardens, pools, playgrounds, entertainment centers, leisure areas, activity zones, and sports spaces, addressing the recreational needs of urban life.

ATRAX provides visitors with comprehensive guidance in project design, products, services, and investment processes. From January 30 to February 1, 2025, companies from around the world will gather at the Istanbul Expo Center to showcase their innovations and product developments.