G2E and SAGSE Panama Announce Co-marketing Agreement for 2013


G2E and SAGSE Panama Announce Co-marketing Agreement for 2013

Global Gaming Expo (G2E) and SAGSE Panama Announce Co-marketing Agreement for 2013.

LAS VEGAS - Reed Exhibitions (Reed) and the American Gaming Association (AGA), producers of Global Gaming Expo (G2E), and Monografie, the organizer of SAGSE Panama, today announced they will enter into a strategic co-marketing agreement to promote the flow of manufacturers and operators to and from each show. G2E is the world's largest gaming event and SAGSE is the most representative brand for trade shows in Latin America.

"I'm thrilled that SAGSE and G2E continue to expand their partnership. This marketing agreement is the sign of a cohesive and powerful relationship between leading events that complement each other," said Alan Burak, show manager of SAGSE Panama & Buenos Aires.  

G2E and SAGSE plan to work side-by-side, coordinating outreach efforts and marketing campaigns that will encourage their attendee and exhibitor bases to attend each event.

"G2E and SAGSE have been working together for more than 5 years, and we are excited to further develop this partnership in Latin America," said Courtney Muller, senior vice president at Reed Exhibitions. "SAGSE will help our efforts to cultivate the G2E brand in Latin America and increase the already robust number of exhibitors and attendees from this region at our annual trade show event."

G2E will be held at Sands Expo and Convention Center in Las Vegas from September 23 - 26 and has already made a concerted effort to attract attendees from Latin America through their Latin American Gaming Networking Lounge and Reception, which was created in response to requests from Latin American operators who wanted to network and make new connections during G2E. The Latin American Gaming Networking Lounge is open during regular show floor hours and a Spanish translator is available.  

SAGSE Gaming Panama will take place from May 8-9, 2013 at Centro Vasco Nunez de Balboa, Hotel El Panama. For more information on SAGSE, please visit www.sagsepanama.com or email Alan Burak at alan@monografie.com.

For more information on G2E 2013, visit www.globalgamingexpo.com and connect with G2E on Twitter, Facebook and LinkedIn.