SBC Summit Tbilisi: Tailored Growth Strategies for Eastern Europe & Central Asia

Brands looking to expand into Eastern European and Central Asian markets face a complex landscape of regulations, diverse demographics, and ever-changing player preferences. SBC Summit Tbilisi’s conference will tackle these challenges head-on, providing attendees with regional growth strategies into key markets like Romania, Bulgaria, Serbia, Georgia, and Slovenia.

The comprehensive ‘Market Focus’ track will commence on Tuesday, 25th of June, the first core day of the premier iGaming and sports betting conference for Eastern Europe and Central Asia, taking place at the Sheraton Grand Tbilisi Metechi Palace. 

Catering to the educational needs of 1,500 industry professionals, discussions will encompass crucial topics such as the iGaming industry’s socioeconomic impact on local communities, navigating complex regulatory and compliance restrictions, and effective approaches for operators functioning in multiple regions. 

The panel titled ‘Unlocking Opportunities: A Deep Dive into the Eastern European and Balkan iGaming Market’ will offer a comprehensive analysis of the distinct characteristics and opportunities within the Eastern European and Balkan sports betting markets. Focusing on key regions such as Romania, Bulgaria, Serbia, Georgia and Slovenia, industry experts Giorgi Gvenetadze (CCO, Adjarabet), Marcin Jablonski (CCO, Crustlab), Michał Głowacki (Director, SB Software) and panel moderator Simon Westbury (CEO, Sports Generate) will share strategies to drive regional growth, discuss effective marketing approaches, and explore the potential for innovation.

The ‘Betting Bonanza: How Euro 2024 Will Elevate Sports Betting’ panel will delve into the immense potential for successful partnerships between sports organisations and betting companies that Euro 2024 offers. Former football icons Giorgi Kinkladze (Founder, Kinkladze Global) and Shota Arveladze (Founder, AAA Foundation), industry expert Vasilii Gamov (CMO, 888STARZ) and panel moderator Lasha Machavariani (Founder/CEO, SMH) will explore the potential for betting growth across Europe, how to effectively utilise game data and the transformative impact of Euro 2024 on the sports betting landscape. 

Experts Vako Kvachakhia (Chief Marketing Officer, FortuneJack), Lali Odosashvili (Head of Marketing, Hybrid Interaction), Dmitrii Starostenkov (CEO, Evenbet Gaming) and panel moderator Vakhtang Mdivani (Co-Founder, Promofy) will explore the crucial elements iGaming operators must consider for successful marketing across multiple regions, during the panel titled ‘Cross-Market Strategies for iGaming Operators’. The experts will delve into successful targeted marketing techniques, the latest product customisation tools and effective approaches for cross-selling.

Concluding the track is the panel titled ‘Gateway Growth: Strategies for Eastern European Countries to Attract Western International Companies,’ which will explore the mutual benefits of mergers and acquisitions between Western firms and Eastern European entities. Industry experts Savo Bakmaz (CEO and CFO, Maxbet), Tamta Gorgadze (Deputy Head of Advisory, Galt & Taggart), Gega Topuridze (CBDO, Betlive) and panel moderator Anton Kaszubowski (MD, SBC Advisory), will highlight how these partnerships leverage Eastern Europes competitive edge through labour and innovation, discuss the key attractions for Western investors, the impact of M&A on Eastern Europe's economic growth, and the policies needed to foster equitable investments. 

Additionally, the educational programme will feature an opening keynote address from Chris Bird (CEO, The Raheem Sterling Foundation & EX Man City COO), and a fireside chat with Simon Westbury (CEO, Sports Generate).

Rasmus Sojmark, Founder and CEO of SBC, said: “Eastern Europe and Central Asia offer a variety of dynamic and exciting markets for operators to capitalise on. By featuring a dedicated ‘Market Focus’ track, we are able to equip delegates with the tools to not only successfully grow their operations across multiple markets, but do so in a manner that gives back to local communities and pushes the industry forward.”

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Alongside access to a wealth of knowledge from a comprehensive conference agenda, attendees will have the chance to network and explore the latest industry offerings firsthand on the exhibition floor, where over 30 local and global brands will be showcasing their innovations.

For groups of three or more, you can purchase the ‘Group Pass Ticket’ gaining you access to both days of SBC Summit Tbilisi for the discounted price of US $150 per person. 

Additionally, operators and affiliates can apply for a free pass to the event.