Industry Demand Sparks Launch of SBC Summit Rio

SBC has announced the latest addition to its esteemed portfolio of events – SBC Summit Rio. Set to take place on March 5-7, 2024 at the 5-star Windsor Barra Hotel, the conference and exhibition will serve as a pivotal gathering for the key industry stakeholders in Brazil. 

With a population of 217 million and strong internet penetration, Brazil presents a significant market opportunity for the gambling industry. Despite the prolonged wait for regulation and operating licenses, optimism about the immense potential of the Brazilian market remains steadfast. 

SBC's strategic choice to launch the event in Rio de Janeiro is backed by extensive discussions with industry stakeholders who strongly believe that SBC’s presence in Brazil will bolster their expansion endeavors within this market.

“I absolutely love SBC Events, especially SBC Summit Latinoamérica! The quality of the organization and the incredible sense of community among attendees is truly amazing. As a Brazilian-focused operator, actively expanding our presence in the region and supporting local clubs, having a dedicated event for Brazil is beyond exciting. And with SBC behind it, the event becomes even more priceless. This is all perfectly aligned with our company’s current focus,” said Fellipe Fraga, Chief Business Officer, EstrelaBet.

With a focus on regulations, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship, the event aims to bring together locally-based and international senior executives with valuable insights into the Brazilian market. Participants will gain unparalleled knowledge from industry speakers representing diverse perspectives, empowering them to make informed decisions in this rapidly evolving market.

Simon Hovmand-Stilling, CEO, Better Collective South America, said: “It’s truly fantastic news to have a dedicated event exclusively for Brazil, which we perceive as one of the most significant market opportunities for Better Collective.

“Apart from signing Jairzinho, a three-time football champion for the Brazilian national team, as our Brand Ambassador, we have also already established an office in Rio, positioning ourselves in close proximity to potential partners and the local community.

“SBC Summit Rio grants us an invaluable opportunity to delve into the intricacies of this market.”

The event is designed for decision-makers from operators, affiliates, sports clubs, regulatory bodies, and other key industry stakeholders, including industry associations and media. The show also extends its reach to non-endemic brands, offering a platform for marketing service providers, digital solution providers, financial service providers, and others whose products and services are becoming increasingly important to the industry.

Rasmus Sojmark, CEO & Founder of SBC said: "0ur engagement with the Brazilian market is far from new. In 2022, SBC made a significant impact in São Paulo by hosting The Brazil Football Expo in partnership with the Brazilian Football Confederation. Moreover, earlier this year, we launched the SBC Notícias Brasil news platform as the magnitude of opportunities in this market cannot be overlooked.

"The Rio event has been consistently emphasized as an exceptional opportunity throughout numerous discussions we've had with our clients. We are excited to offer a robust platform for industry professionals to actively engage and exchange best practices, particularly as the regulatory landscape draws near."

In 2023, SBC organized a series of highly-successful industry events. These include SBC Summit North America, CasinoBeats Summit, and the Canadian Gaming Summit. Additionally, there are more upcoming events to look forward to, such as SBC Summit Barcelona, the SBC Summit Latinoamérica, and SBC Summit Tbilisi.

Adam Azor, EVP Global Marketing, Sportradar, said: “We have had the pleasure of attending various SBC Events in different capacities, and each experience has been exceptionally smooth. The accommodating nature of the SBC team, along with their meticulous consideration of the attendee profile, ensures strong networking opportunities are available. Given that Brazil is a growth market for betting, it’s a positive move that SBC has responded to industry demand to organize an event in Rio. We look forward to taking part in the new show.”

The event company, which originated as a sports betting community among friends, has since evolved into a comprehensive organization that caters to various industry verticals. With a track record that includes the Betting on Sports Europe event, SBC possesses unmatched expertise and a vast database of sports betting-focused companies. This invaluable network will play a crucial role in organizing the event in Rio, attracting relevant sports teams, leagues, and associations that are highly relevant in the Brazilian market.

Visit the official SBC Summit Rio website for more information on the event.

For exhibition or sponsorship opportunities, please contact sales@sbcgaming.com.

If you have any further questions or need clarification about the event, you can reach out to our local contact Marcia Camisa at marcia.camisa@sbcgaming.com or Isadora Marcante from SBC Notícias Brasil, at isadora.marcante@sbcgaming.com.