Interview With an Innovator: How True Lab Keeps It Real


Interview With an Innovator: How True Lab Keeps It Real

Game developer True Lab has been introducing groundbreaking new iGaming titles since its foundation in 2016. The company is focused on releasing unique titles with engaging mechanics that are aimed towards younger players. 

 

Slotegrator conducted an interview with True Lab CPO Mikhail Urazalinov to learn more about the innovative game developer. He shared the company’s creative process, most successful promotional strategies, and personal views on what makes some games better than others, as well as giving some tips for beginning game developers. 

 

True Lab’s pioneering games go far beyond standard slots. Dice games and lotteries also have a place in the developer’s portfolio, as well as some games of the company’s own devising. 

 

But dynamic graphics and electrifying gameplay aren’t the whole story. Compelling themes are what players fall in love with, and that could be what True Lab does best. Instead of fruit, vikings, and ancient myths, players can expect robots, fish magicians, and inventors with tentacles instead of legs - all of which have their own storylines.

 

The company has recently introduced the high-quality slot Victoria Wild. This year, True Lab will present 8 more video slots with unforgettable gameplay, starting with the recently-announced upcoming release of Startup Valley.

 

True Lab’s original themes, enticing gameplay, and embrace of new technology all make the developer one to watch in the future. 

 

Read the full interview at Slotegrator Academy.

 

Since the company’s foundation in 2012, Slotegrator has been one of the iGaming industry’s leading software solution providers and aggregators for online casinos and sportsbooks. Headquartered in Europe with a strong presence in the CIS market, Slotegrator is consistently expanding its product offering, which includes online casino platform and white label solutions, a vast portfolio of casino games from the world’s best slot game developers, live dealer games and virtual sports, payment processors for online gambling projects, licensing services, and much more. The mission of the company is to facilitate the growth of the iGaming industry ecosystem through acting as an intermediary to bring together various pillars of the industry.