BTOBET’S CEO DETAILS EXPANSION PLANS

Company officially launches Wildar partnership in Latin America, whilst BtoBet’s CEO hints at high profile partnerships.

Against the backdrop of the bustling ICE London event, BtoBet officially launched its partnership with Wildar Gaming as their regional partners for Latin America. BtoBet’s CEO Alessandro Fried stated that the expansion of the White Label Partnership Program in the emerging Latam market is part of the company’s drive to uberize the iGaming industry by providing a feasible, and adaptable approach to technology, yet underscored by a high level of quality.

He said that with the list of countries embracing regulatory reforms continuously increasing – such as in the case of Brazil and the province of Buenos Aires in Argentina – only now is the whole region revealing its true potential to emerge as one of the major markets in the industry. 

Fried also emphasized the importance of being present at a global scale, yet also focusing on the micro aspects of the different markets through the correct know-how at a local level. “Our regional Certified Partners – in this case Wildar Gaming for Latam – are essential from this perspective. Already being physically present in Latin America for a substantial number of years, Wildar have extensive knowledge of the different regulatory scenarios that constitute the whole region, and how each operator must tailor his offer to suite the local player preferences.”

He also referred to the updated Neuron Gaming platform which he said constitutes an important cog in the company’s glocal approach to the industry. “The improved technology allows a new level of operational control, whilst ensuring a more advanced and tailored user experience.”

To the journalists present at BtoBet’s stand, Fried also commented that this year will be an important year for BtoBet in terms of its consolidation as a leading technological provider, with the company set to finalize and announce high profile agreements and partnerships, in both mature and emerging markets. In terms of product development he also stated that in the coming months BtoBet is set to unveil innovative products for both the games and sportsbook markets. 

About BtoBet. 

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com