NOVOMATIC Lottery Solutions partners with Gamevy

Gamevy Ltd and NOVOMATIC Lottery Solutions (NLS), a wholly owned subsidiary of NOVOMATIC, Europe's leading gaming technology group, have signed a Memorandum of Understanding (MoU) to provide innovative new instant win games to government regulated lotteries. The service will combine NLS’s market-leading lottery platform with Gamevy’s unique content and flexible development capability, to deliver authentic, customized games to lottery operators.

“NLS is delighted to be working with Gamevy,” stated NLS CEO Frank Cecchini. “We’ve watched the company develop their games and their capabilities over the last year and we like the way they think. Gamevy is passionate and focused on making high quality games that are notably different than anything else on the market today. The Gamevy team truly understands the lottery player and the new challenges which lotteries face as they struggle to stay relevant and exciting,” Cecchini added.

Through their strategic partnership, NLS and Gamevy will bring new content to lotteries, providing a range of interactive instant win and digital scratch games. Far too often, suppliers have only offered lottery scratch cards that are adapted from paper products and little thought is given to the unique possibilities and challenges of the digital medium. To date, most games suppliers have lavished their creative efforts on casino games – ignoring the broader lottery demographic and the pursuit of a more challenging customer base.

Just as NLS believes in creating a leap-forward change in the way lotteries are run, Gamevy also believes in changing the games offered to players. Gamevy creates innovative instant win products that offer real player action – with skill, strategy and choices that have an impact on the player’s experience and game results. Taking cues from social gaming and TV game shows, Gamevy’s products appeal to a younger demographic as well as the broad player-base of lottery and bingo games. Designed to entertain and engage players, these games offer life-changing jackpots and a highly interactive style of play.

Gamevy’s digital scratch instant wins are designed expressly for mobile, with different mechanics matched to differing games, as well as playful animations and reveals that make their products significantly more fun. Meticulous attention to detail and a high standard of design have made Gamevy a sought-after development partner for many major brands.NLS and Gamevy’s games and content ideas will be showcased at the World Lottery Summit 2016 in Singapore in November.