Innovate Gaming Opens the 24 Hour Trade Show

Leading media news site InnovateGaming.com has opened the first independent online showroom for the gaming industry, 24 Hour Trade Show. Launching with gaming leaders IGT and Novomatic, the dynamic platform brings the latest web technologies to the forefront of gaming and casino marketing.

24hr-tradeshow.com gives gaming suppliers an international third-party platform to showcase their latest products as soon as released. Companies are able to exhibit a range of land-based, online, mobile and social products, with integrated media to engage operators and players alike.

Bringing the traditional trade show medium online provides a host of benefits. Product marketing becomes quicker, keeping the message timely and delivered to a global audience. Marketing is utilised, with 24/7/365 public access to product information, videos and independent reviews. Each virtual stand is individually branded and customised with unique features and functionality.

Tying into the world’s most important gaming events, suppliers can excite attendees ahead of shows by unveiling their product line-ups. Those unable to attend events can view products on display at any time and visitors have access to additional information, all from an unbiased, global platform.

Susan Cartwright, IGT Vice President of Corporate Communications, said: “We look forward to sharing IGT’s latest news, products and thought leadership via Innovate Gaming’s new platform, 24 Hour Trade Show. We view this new information-sharing hub as a forward-thinking approach to industry communications, and thus a nice complement to IGT’s pioneering spirit.”

Jens Halle, Austrian Gaming Industries GmbH Managing Director, welcomed the launch of 24hr-tradeshow.com, commenting: “There are so many trade exhibitions in gaming jurisdictions around the world that it is impossible to visit them all. Nonetheless, each show has its own importance to its particular market and so having a virtual ‘window on the show’ is a hugely important resource and I am pleased Novomatic is able to support 24hr-tradeshow.com and have an involvement in its growth and future success.”

Michael Robinson, Founder & CEO of Innovate Gaming and 24hr Trade Show, added: “We are grateful to launch the 24 Hour Trade Show with two pioneers of gaming innovation, IGT and Novomatic. We have combined visionary marketing concepts of these industry leaders with skills from London’s up-and-coming tech hub to develop a transformative platform that elevates the world of gaming innovation.”

About Innovate Gaming

Innovate Gaming Limited is a digital gaming publication that works within tech start-up environments to bring the latest technology services to information and media delivery in gaming. Our bi-weekly English and Spanish newsletters deliver in-depth articles, original stories and international news to 2000+ subscribers.

With a principal focus on innovation, we analyse and showcase the industry’s latest products to operators and players throughout the world. Featuring land-based, online, mobile and social gaming sectors, Innovate Gaming keeps the industry up-to-date, informed and inspired.