BROADWAY GAMING BRINGS ITS SECOND ONLINE BINGO SITE, GLOSSY BINGO, TO MICROGAMING


BROADWAY GAMING BRINGS ITS SECOND ONLINE BINGO SITE, GLOSSY BINGO, TO MICROGAMING

Microgaming (www.microgaming.co.uk) announces that Glossy Bingo, which is powered by Microgaming’s leading Bingo software, is now live.

Glossy Bingo is the second online bingo brand launched by Broadway Gaming Ltd, the first being the popular Butler’s Bingo site, which launched on Microgaming’s Bingo Network in July 2010 and is renowned for its astonishing £5.88 million jackpot pay-out in December 2012. Designed to look like the cover page of a glossy magazine, Glossy Bingo is officially live and set to cause great excitement amongst online Bingo players.

Ian O’Farrell, Player Experience Manager at Broadway Gaming Ltd, explains: “The Glossy Bingo site has been developed to target a different player demographic from that of Butler’s Bingo.  Glossy Bingo will target a slightly younger audience, in line with the demographic profile of a “glossy” magazine reader.  The site resembles the high-quality and fashionable nature of a glossy publication whilst utilising Microgaming’s first-class Bingo software to enrich the players’ journey through the site.”

Glossy Bingo is powered by Microgaming’s Bingo software, which enables operators to rapidly roll out new and differentiated bingo brands into the marketplace.  Alongside a host of Bingo variants, a comprehensive side game portfolio and access to Microgaming’s Progressive Jackpot Network, Glossy Bingo takes full advantage of Microgaming’s dynamic business solutions, providing extensive player segmentation capabilities and a fully integrated bonus and loyalty system.  All of which are vital tools for Glossy Bingo when targeting a specific market demographic.

David Reynolds, Head of Bingo at Microgaming, adds: “Microgaming Bingo provides a wealth of functionality to power a successful online Bingo site. Our core back office and player management framework allows operators to drive significant life-time value. In addition, it has allowed Broadway Gaming Ltd to implement its diverse and targeted marketing strategy for its launch and on-going operation of Glossy Bingo. Our Bingo software has proven extremely effective for Butler’s Bingo and we are confident following a promising start, that Glossy Bingo will be as successful as its sister site.”