KEEPING UP WITH THE LATEST TRENDS IS A GREAT OPPORTUNITY FOR EVERY ATTENDEE AT EEGS 2019

Eastern European Gaming Summit is coming on 19-20 November 2019 at Inter Expo Center, Sofia, Bulgaria for its high-anticipated 12th edition. The two day conference aims to bring even more “out-of-industry” experts to share knowledge in their fields of expertise, including AI, blockchain, cyber security, digital marketing, and much more.

“Bringing together the biggest names of the digital and gaming industry in Eastern Europe in order for them to participate in this event and share their invaluable experience and vision on the latest trends is definitely a great way to gain priceless insights of the industry itself”q said Gennadiy Vorobyov, CEO of Netpeak, Bulgaria, who is invited to speak at this year EEGS edition. With more than 12 years in the field of advertisement and marketing Gennadiy Vorobyov will give priceless insights about 2019 digital marketing topics and trends.  

Would you shortly introduce yourself?

I joined the digital marketing area in 2008. As CEO of Netpeak Bulgaria, I’m in charge of developing business processes and marketing strategies for key and potential clients. Certified Google Analytics and AdWords specialist. Lecturer at Softuni Digital, Google Partners trainer at joint projects of Google and Softuni Digital (“Grow with Google” and Google Analytics course). Organizer of the annual Online Advertising conference. Juror at “IAB Mixx awards” and “Bg web” competitions. I’m also a speaker at digital marketing conferences in Bulgaria and abroad.

Why did you decide to speak at the Eastern European Gaming Summit?

I gladly accepted the kind invitation of the organizers to join the event as a speaker, as this is surely one of the biggest events for the industry leaders organized annually. Keeping up with the latest trends, tech innovations and developments in Eastern Europe related to the gaming industry is a great opportunity for every attendee and speaker to exchange knowledge and experience through networking, learn about the hottest topics and be a part of this amazing conference.

Can you, please, provide a brief overview of your conference session?

My presentation will focus on the best practices for improving the website presence and it's ranking on the Search results page. It will also stress on different techniques to be and not to be followed and why. It will also showcase examples of different sites in the gaming industry which are achieving outstanding results and how they do it. 

 
What EEGS delegates could expect to take away from your session?

The topic I will discuss is “How to rank in Google Search in the Gambling industry”. As CEO of Netpeak Bulgaria - one of the biggest full-service digital marketing agencies in Bulgaria, I will share more information about our continuous work, vast experience and techniques in the field of gaming, gambling and betting that we have performed for our rich portfolio of clients over the years. This surely will give additional value to the whole conference.

Would you please speak about the effects of EEGS on the gambling industry in general and in the Balkan and Central Europe in particular?

Bringing together the biggest names of the digital and gaming industry in Eastern Europe in order for them to participate in this event and share their invaluable experience and vision on the latest trends is definitely a great way to gain priceless insights of the industry itself.

The conference is definitely helping understand and shed light on banning any gambling related advertisements and also the different Eropean jurisdictions that concern the industry. All industry representatives must understand the ways to market correctly and appropriately their products to the broad audience without having to suffer penalties due to not following the restrictions.

What aspects from the Summit do you expect to enjoy the most?

The networking and the possibility to learn more data, specifics and insights about the digital side of the gambling and gaming industry across Europe in 2019 and in the future.

How would you characterize nowadays the gambling industry and which are the new trends and important changes that you would like to speak about?

Every online gambler and every industry aficionado, especially the people working on promoting this industry, know that there are a lot of changes that happened in the field in the past few years. This is understandable given the fact that the gambling/gaming landscape is constantly changing and evolving and this requires absolute devotion if you want to keep up with the tempo. And there’s another aspect worth mentioning - as this industry is still viewed negatively by governments, gamblers are actually facing it’s benefits which are easily seen thanks to the growing numbers. Like most technology related changes, the online gambling capabilities have accelerated quite a bit since the turn of the decade. Things are getting better - and they are getting better faster. And this is very noticeable in Eastern Europe and the Balkans too. Blockchain, cryptocurrency, virtual reality - all these aspects are also being rapidly implemented in the gambling industry nowadays and worth discussing.

For more information about the upcoming EEGS 2019 please visit the official website: https://eegamingsummit.com 

For registrations please email us at d.nikolova@eegamingsummit.com and secure your place today.