BETWEEN PLAYING… AND PASSION


 BETWEEN PLAYING…  AND PASSION

The visuals of the expo that will attract the world of amusement machine trade members to Rome, from March 16th to 18th.

Games and gaming are always a combination of warmth and passion. But, nevertheless, they change continuously. ENADA (the 41st edition of which is at Fiera di Roma, from 16th to 18th October) is well aware of this. It is no coincidence that the International Amusement & Gaming Machine Show has chosen an advertising image that follows that used for Rimini 2013, but is based on another colour: no longer blue, but red, the colour par excellence of dynamism. The campaign, conceived by Rimini’s Gambarini & Muti Agency, focuses on the combination of playing and dreams.

Agency owner, Luigi Gambarini says, “The atmosphere of gaming and games as a dream suggested us some indirect connections: the happy smile of the star in the luminous black and white flash, or the logo rewritten with a signpost’s vintage light bulbs, which brings to mind a circus of the past. The sensations bring to mind various types of fantasy: games, dreams and the fascination of a happy unpredictable surprise. The amusement of a merry-go-round is all there, as is the outline of a telephone with large letters, which forecasts a happy call, from which, as if by magic, a prize will result.”


ENADA ROME 2013 AT A GLANCE Category: international exhibition; Edition: 41st; Frequency: annual; Admittance: trade members only, payment at entrance: tickets 20 euros, reduced rate 5 euros; hours for visitors: 10 am – 6 pm; business unit manager: Simone Castelli; project manager: Gabriella Zoni; exhibitor info: Carmen Zeolla and Sonia Bodellini tel. +39 0541 744261 – 50; e-mail: m.zeolla@riminifiera.it; s.bodellini@riminifiera.it ; Web site: www.enada.it