New Landscape in the Greek Gaming Market

Ethos Media S.A., the organiser of the Money Conferences, is organising the Gaming Money Conference 2012 entitled “New landscape in the Greek Gaming Market”.

Ethos Media S.A., the organiser of the Money Conferences, is organising the Gaming Money Conference 2012 entitled “New landscape in the Greek Gaming Market”. This year’s conference will take place on Friday 14th, December 2012 at the Athenaeum InterContinental Hotel.

The Gaming Money Conference aims to discuss the current issues concerning the present and future of the gaming sector in a constantly changing environment. Executives from both the private and public sector, experts from the domains of online betting, lotteries and casinos will outline their views on the developments arising from the new gaming regulations and the scheduled privatisations in the gaming sector announced by the Greek government.

The conference will focus on the opportunities and challenges being created for gaming providers, as well as for technology manufacturers and suppliers, and the satellite industry.

TOPICS:

- Panel I: Greek Privatizations and New licences

- Panel II: Opportunities and Challenges in the Era of Smart Phones, Social Media and Internet Technology

-Panel III: Critical issues in Gaming and Betting

-Panel IV: The new VLT landscape within the current Greek Gaming Market

THE INNOVATIONS & NEW FEATURES OF THE CONFERENCE:

MONEY CONFERENCE GAMING HALL

The Ideal Way to Showcase Your Vlt Solutions

A separate room adjacent to the main Conference hall, where you can present your VLT Solutions during the Conference.

An ideal way to present your company, your VLTs, new games and pioneering solutions regarding player card addiction schemes etc.

A great marketplace for finding targeted audience, business and potential business partners, regulators, government officials and the Media.

The place where you can be sure of attracting the full attention of visiting trade professionals.

PARALLEL SEMINAR

“HOW TO START A NEW GAMING BUSINESS”

A 45 minute qualified seminar which will take place in a separate room adjacent to the main Conference hall. The seminar will include very helpful information and advice on issues such as:

- New Law brings New Business – How to make it?

- Create new Start up is a matter of many points

- Vision / Legality / Operation

- Have you ever thought what Operation means?

o Platform

o Products

o Modules

- Organization & Communication Structure

- Payments

- Marketing

Let’s work !!!

PROGRAM DESCRIPTION

PANEL I: Greek Privatizations and New licences

- Hellinikon Project: A new casino license in Athens?

- OPAP Privatisation Plan

- Financing the VLT Market

- Taxation of Online Gaming

- The new competitive environment in Greece - Growth Strategies and Customer Reach

The imminent privatisation of OPAP constitutes the spearhead of the overall privatisation programme, since the Greek government intends to send a positive message to international markets with a view to reviving the investment climate and restoring economic growth. In each case, the impact of the privatisation of the second largest lottery in Europe on international markets will provide credibility to the overall privatisation programme in Greece. It should be noted that the public sector will retain only 1% participation, while significant revenue is guaranteed to the Greek Public sector, according to the current agreement with EU regarding the participation of the Greek Public sector in the revenues of OPAP equal to 30% on the gross profit from 2013 to 12.10.2020.The Gaming Halls network to be created by OPAP is postponed to 2013. At the same time, actions have been taken to resolve issues regarding technical specifications and operation regulation by sending the respective dossier to Brussels. The suppliers of OPAP are already in position to supply OPAP with game machines (16,500) as well as to commercially exploit the 18,500 machines to be auctioned by OPAP. The last remaining pieces in the privatisation puzzle are the Greek State Lottery and the Hellenic Horserace Betting Organisation. These procedures have been ongoing during the last semester and should be completed by the end of 2012.

PANEL II: Opportunities and Challenges in the Era of Smart Phones, Social Media and Internet Technology

- New Gaming Opportunities

- Mobile Gaming-Smartphone/Tablet Apps

- The Integration of Social Media in the Gaming and Betting Industry

- Right Strategies for Gaming Operators: Case Studies

The new capabilities of smart phones, tablets and 3G networks, and their penetration in broad population groups, have already expanded the horizons of the gaming market. Large gaming companies from the domain of online betting have reached high growth rates, by increasing their customer base and profits from mobile gaming.

In England alone 4.5 millions of people are using smart phones to gamble, while 35% of casino clients are also placing bets over their mobile phones. This in conjunction with the large number of tablets sold worldwide have created a new market of mobile players with access to both mainstream and new products in the gaming market.

Thus, gaming companies are investing in new products and applications with a view to expanding their customer base and increasing their profits.

At the same time, the exponential growth of social media networks not only provides the potential to create a positive image for a company and its products, but also to increase revenue. For instance, Facebook in cooperation with online gaming companies is designing products that will generate additional revenue.

PANEL III: Critical issues in Gaming and Betting

- Compliance, Safety and Security in the Online Environment

- Best Practices in Achieving Transparency and the Fight Against Match-fixing and Corruption

- The Profile of the Greek Player (ELTRUN-Study)

- Player card – Player limits

- Prevention of Underage Gaming (online Poker)

- The role of responsible gaming in the new gaming landscape

In the domain of online betting, particularly after many companies have received licenses, focus is placed on security and transparency issues, the lack of which is clearly evident in phenomena, such as match-fixing and money laundering. In order to address these issues, there is a need for Sports Federations, the State, regulatory bodies and companies involved in online gaming and online sports betting to cooperate and coordinate their actions. In addition, the role of cybercrime agencies is equally important, given that match-fixing, illegal betting and money laundering often act as communicating vessels. The conference will also discuss issues pertaining to gambling addiction, access control to gaming, and the possibility of controlling young people’s access to online gaming through practices applied by regulatory bodies and companies involved in online gaming.

PANEL IV: The new VLT landscape within the current Greek gaming market

- The introduction of VLTs in selected European Markets-Case Studies Italy- Germany-Czech Republic

-Learn from the best: The Establishment of successful-state of the art Gaming Halls.

-Regulatory and legal issues connected to the role of each player involved in the Greek VLT-licences.

-The impact of the VLT-Gaming Halls on the existing Greek Gaming Market.

After the Ministerial Decision 010010/2011 – a Concession has given to OPAP for the exclusive right to operate and exploit 35.000 VLTs. OPAP is eligible to install and operate 16,500 VLTs through its own agencies and ubcontract the remaining 18,500 machines to 4 to 10 third parties through an international tender process.

The License will have 10 years duration starting 12 months following the issuance by the Hellenic Gaming Commission of the VLT’s Regulation and OPAP will be responsible for determining the pricing policy in all 35,000 VLTs.

This will be a completely new gaming sector for Greece. It will attract new investors and create a strong, legal gaming base.

www.moneyconferences.com

THE AUDIENCE

In order to assure a high-level audience, the participating delegates have been invited by the organisers or the sponsoring companies, while only a restricted number of corporate and individual participations will be available.

The sponsoring companies and the organisers will work together to select a specialized high-level audience that will include Greek and foreign business people. The delegates will have the opportunity to participate in discussion panels and workshops, as well as to meet and engage with a unique network of professionals and experts of the export sector during the conference breaks and meals.

The conference audience includes the following:

- Gaming Market Representatives

- Local representatives of the gaming market

- Casinos

- Equipment manufacturers, importers and maintenance services

- Software companies

- Gaming Solution companies

- Online betting companies and online casinos

- State-owned gaming lotteries

- Consulting firms

- Law firms

- Certification companies

- Exhibitors (Internet points-club)

- Banks (payment systems) – Leasing

- Security companies (surveillance systems)

- Hardware companies (smart phones-tablets-monitors)

- Mobile telephony (mobile gaming)

- Radio and Television Broadcasting Stations

- Internet companies and Mobility Marketing

Money Conferences are committed inter alia to:

•  Communicating-promoting the conference through the newspaper Asfalizomai (free press with a circulation of 70.000 copies across Greece), the magazines Hrima, Ph.b (Pharma & Health Business Magazine) and Insurance World, the e-magazine Hrima Week, the e-portal insuranceworld.gr, as well through the communication sponsors of the Conference.

•  Using the extensive database of Greek business people and companies to select the appropriate audience.
•  Sending personal invitations to the invitees on behalf of the sponsoring companies.
•  Creating a list for managing and confirming the invitees’ participation.

THE ORGANISER

ETHOS MEDIA Α.Ε.

Ethos Media S.A. is a company with domestic and international presence that operates in the domain of magazine and newspaper publishing, the Internet (portals, websites, electronic newsletters), as well as in the design, production and organisation of business conferences and meetings. www.ethosmedia.eu

In particular, the publications of Ethos Media include the following business magazines and newspapers: Hrima, a financial and investment magazine; Ph.B (Pharma & Health Business), a magazine on health care and pharmaceutical policy; Insurance World, an insurance magazine; and Asfalizomai, a free press newspaper.

Ethos Media also operates the insurance portal insuranceworld.gr, the weekly electronic newspaper Hrima Week, and the website www.hrima.gr. Lastly, one of the strongest and most important brands of Ethos Media are the renowned Money Conferences as well as the meetings on private insurance that are organized throughout the year in various large cities in Greece.