Introducing Diffusion Cloud – Real-Time, Delta-Data Streaming for eGaming

JUEGOS MIAMI, and San Jose, CA, May 31, 2017 –– Push Technology, the leading real-time, data streaming and messaging solution provider for online gaming vendors worldwide, today announced a new release of Diffusion Cloud – a real time, bidirectional data streaming platform available for web, mobile, and IoT applications that operate in the cloud. Push Technology powers £5.2 Billion in bets annually for leading gaming industry brands including: William Hill, 888 Holdings, Betsson, CrownBet, Paddy Power, RacingPost, and BetDaq. 

Diffusion Cloud is the only streaming data solution available on premise, in the cloud, or in a hybrid configuration, which allows companies to manage infrastructure and applications to best support their specific business requirements. Diffusion Cloud is "data aware" which enables it to minimize data packet size and transmission frequency, consequently reducing back-end infrastructure and bandwidth costs. Diffusion Cloud addresses the demanding needs of eGaming vendors worldwide where handling scale, performance, regulatory requirements, disparate geographies, and infrastructure efficiency, are vital to business success and delivering a captivating, real-time gaming experience for users. 

The eGaming market has specific operational requirements. For example, eGaming companies favor tax haven locations for their operational infrastructure. This presents difficulties for cloud-only solution vendors wishing to sell products to eGaming companies. Problematically, data centers are rarely located in tax haven countries because these countries are low population geographies and not advantageous locations for data center and cloud hosting vendors. Therefore, and despite some cloud-only providers’ ability to run across multiple data center locations, for the eGaming market, cloud-only technology solutions cannot address the requisite business requirements of many eGaming companies.
Therefore, the ideal solution for optimal eGaming operations is to implement a hybrid infrastructure configuration, combining both on-premise and cloud components.  With on-premise, eGaming companies can solve the regulatory, location preference, and security issues, while Diffusion Cloud provides efficiencies of scale and cost for end-user client applications.

With ten years of experience working with eGaming vendors to understand and satisfy their exacting application requirements, Push Technology is well versed in the nuances of the business and operational challenges eGaming companies face to stay competitive. The demands specific to eGaming preclude effective use of generalist streaming data technology solutions used for less demanding operational environments such as social applications.

Sean Bowen, CEO of Push Technology, comments: “In eGaming, regulatory requirements are an important factor. We have a number of clients who operate in highly regulated territories that are only able to transact locally. This is where our hybrid approach of cloud and on-premise is a good fit. Frequently, hybrid is the optimal solution to address the business challenges specific to eGaming companies.”

The shift to mobile and web in eGaming has presented vendor challenges. Fundamental to all gambling companies is customer loyalty. Lost revenue and missed bets are often caused by deficiencies in data speed and scalability, which detrimentally affects the user experience.  eGaming organizations and mobile application developers have a short wish list for success: deliver consistent application performance, reduce infrastructure and bandwidth costs, intelligently manage unreliable networks, manage competitive pressure, and drive revenue growth.  Push Technology delivers this wish list to eGaming companies worldwide.

About Push Technology

Push Technology, a privately held company with offices in London and Silicon Valley, has pioneered technology which delivers data to web, mobile, and IoT applications in real time. For eGaming companies looking to develop next-generation applications, Push provides patented technology to streamline internet communications between back-end systems, virtual machines and applications. Its product Diffusion is the only real-time, 2-way, delta-data streaming platform available for applications that operate on-premise, in the cloud or both. Regardless of where your application runs, Push provides a platform which guarantees applications are real-time, scalable, and infrastructure and bandwidth efficient. Learn how to deliver apps at scale and speed at www.pushtechnology.com or call today on +44 (0)0235 880900 or (408) 780-0720.