Over £5 Billion eGaming Bets Processed Using Push Technology Solutions

ICE TOTALLY GAMING, LONDON, UK, and San Jose, CA, February 7, 2017 –– Push Technology Limited, the leading real time, data streaming solution provider to online gaming vendors, today announced that it had reached a significant milestone with its worldwide eGaming customers, processing £5.2 billion in bets annually. 

Known as the technology ‘pioneers of in-play’, Push Technology powers many leading brands in the eGaming industry including: William Hill, 888 Holdings, Paddy Power, Oddschecker, Sportingbet, and the Racing Post. 

Sean Bowen, CEO of Push Technology, comments: “The £5.2 billion milestone we have reached in the eGaming market, demonstrates that our technology is an intrinsic part of the eGaming technology landscape, easily scaling to handle vast amounts of data at peak betting times. This milestone paints a picture of a driven market that is rapidly evolving and facing new challenges on a weekly basis. Push Technology solutions allow developers to meet these challenges, easily enabling them to build high performance applications and open up new revenue streams, safe in the knowledge that the applications will perform to end user expectations regardless of load or network challenges.”  

Push’s data streaming software, Diffusion® and Diffusion Cloud™, is, as the names suggest, available on-premise and in the cloud.  Diffusion addresses the demanding needs of eGaming vendors where handling scale, performance, regulatory requirements, disparate geographies, and infrastructure efficiency, are vital to both business success and delivering a captivating, real time gaming experience for users. To meet the eGaming vendor demands, Push Technology software can be deployed on-premise, in the cloud, or both, depending on the specific needs of each business. In addition, Push software is cross-platform, develop once, and access everywhere, to ensure efficiency of development resources and reduced time to market.  These benefits drive a competitive advantage for the vendors using the Company’s technology. Diffusion enables scalable real-time streaming data distribution, while adapting to challenging network conditions, giving eGaming applications resilience on unreliable networks.  

Paul Carse, IT Director of Racing Post, adds: “Diffusion’s biggest benefit is its intelligent distribution of data to support real-time mobile apps and a seamless customer experience. It’s simple, cost effective, and we can easily triple our infrastructure for big events.”

Further, the speed and reliability of Push’s Diffusion facilitates the development of additional revenue streams from in-play betting, opening growth opportunities for eGaming companies.

Keith Laidlaw, CIO of GVC (SportsBet), said: “In a competitive landscape, it is extremely important to balance the need for e-Gaming innovation and customer experience with data efficiencies and bandwidth savings. Push Technology’s Diffusion enabled us to improve customer engagement and exceed our growth targets.”

The shift to mobile and web in eGaming has presented vendor challenges. Fundamental to all gambling companies is customer loyalty. Lost revenue and missed bets are often caused by deficiencies in technology due to speed and scalability, which detrimentally affects the user experience.  eGaming organizations and mobile application developers have a short wish list for success: deliver consistent application performance, reduce infrastructure and bandwidth costs, intelligently manage unreliable networks, manage competitive pressure, and drive revenue growth.  Push Technology delivers this wish list to eGaming companies worldwide.

Darren Maggs, former Managing Director of Oddschecker, confirms: “With Push Technology, sometimes we saw prices update faster than the operator’s site, which is incredible. For users, that creates the confidence and trust, which is such a huge part of betting, knowing that when they click on a price, that is the one they are betting on.”